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: http://www.chicitycreatives.com
: 773-727-5654
: Brand Naming Strategist Continue reading
: I am your brand-naming expert! Chi City Creatives started as an idea that developed into a business on October 6, 2011. With a great appreciation for words, it’s an art form in itself. This art form would change the minds of individuals who embodied its meaning. Deep roots in the world of creative writing have explored endless abilities to tell stories, form ideas, and convey messages. Such forms of writing, one in particular by simply using one word or phrase, helps create a recognizable brand in the minds of consumers. This is called a brands name. What does your name or title mean to you? Take a couple of seconds to come up with a definition for what your company name or product name means to you. I want you to think about the customers you serve. Think about what your name or title means to them as customers. What views do you think about when your team is developing titles for what you would want name your production, film, or project? Is it a name or title that will stick with your audience even after the production is over? Will it be contagious? The world is full with questions. How can we do this? How can we do that? How well would you like your brand to stand out from all others? It would be super cool to hear a line from your production constantly repeated by your audience. This makes you product or title recognizable. It would be beneficial for your production to gain recognition solely from a popular line or phrase from within your production. Chi City Creatives form of writing deals with taglines, slogans, jingles, newly created quotes, and song lyrics. Chi City Creatives is please to present [Client Name] information regarding our marketing and creative services. I value your assertiveness in choosing this marketing venture that is right for your company. This marketing venture will carry out different naming/branding projects in order to attract, retain, empower talent, and motivate the minds of consumers. We also value how passionate and organizationally sound your company or production is as a whole and the tremendous amount of work put into ever project. With Chi City Creatives, your company’s work is second to none and should captivate audiences all across the world. The following narrative depicts how I intend to deliver and render superior level of service. Mission It is at Chi City Creatives, where our mission is to tenaciously attract and distinguish your company’s name, brands name, tagline, or slogan amongst the world’s greatest. We seek to effectively break the ice within creative advertising in ways never thought possible with the use of words. Target Demographic Who are our clients? I want to be able to reach all demographics possible and focus on capturing the attention of that audience. A list of companies in which we will target for business is as followed: • Filming and Production Companies • Car Makers (General Motors, Mercedes Benz) • Start-up Businesses • Existing Businesses (Banks, Retails, Online Companies, International Businesses, etc.) Marketing and Public Relations How will I attack my plan to attract clients? I will take it to the streets. Just a little blood, sweat, and tears never hurt anybody. I will create and post stickers all around the city. I will use personal means of income to purchase sticker printing services. I will “stick” wherever I feel I would catch attention; even in front of ad agencies itself. This will do one of two things; 1. Receive a lead to or for a client; or 2: Have the agency upset that they didn’t hire me when I was looking for a job at their agency. Brandcognition Brand recognition everything! This is the very thing that drives consumers to buy. Once a consumer is brand loyal, they never go back! A brand molds and shapes our purchasing habits and behavior. A good brand deems quality specific to a certain customer. Adapting from the root word form of the words “Recognition” and “Cognition,” Brandcognition vitalizes how highly a consumer thinks and feels about your company and your product. It would be nice for any company to have these thoughts about their name or the naming of their new brand of product(s): • The name is uniquely positions this product for today’s consumers. • A futuristic brand name, sounding like a brand name made specifically for the future. • The name is so unique that it could be popular amongst or target audience and may even make it into Webster’s Dictionary. For a client to even consider these thoughts about their new name or product’s new brand name is extraordinary. The central idea for Chi City Creatives is to competitively out-shine our competition with our marketing efforts. Tagger/Tagline Production Chi City Creatives will deliver as many lines as needed to ensure a well-rounded production. Lines will be carefully arranged in a way that it can incorporate into the title or theme of your film or production. Minimum supplies are used as communication as solely based off of email communication and the mailing of proposals, script-lines, titles, theme’s, slogans, and or introductions/conclusions. What’s in a tag line? When we shop, we first receive the initial shock of attractiveness of a product. Next, as a consumer, we tend to look at the price tag. Then, we fumble through our check books to figure whether or not we could afford to purchase the product. A good tag line will shockingly attract the consumer; force a sense of repetition and memorization in the consumers mind. A good tag line is priceless. Along with your brand name, I am able to shape and form a series of words stylistically in a way that will help better promote your company. A catchy word phrase that will allow people to memorize who you are, know what your product is, and influence their purchasing decision. Slogan/Quotes There are tens of thousands of quotes that are used all around the word; some with a deep rooted meaning and some without. Quotes could be in serious form and others could be in a more humorous form. Nevertheless, a quote can create separation. A quote can do just as much damage as the stock market crashing. For example: You are presented with a quote for an upcoming movie that is set to release the same time a rival production company’s film is set to be released. The rival production company has always worked from within the company without a great deal of expertise in developing award winning quotes or lines. Your company now has an edge to push more “movie-goers” into purchasing a movie ticket for your production because a catchy quote or line that was heavily used in your films trailers. Great Job! You have successfully crashed your competitor’s production and have towed their work off to the movie junk yard. EXAMPLE: • - My opinions are mines and worthless to others. -Lawrence Murry, B.S. Advertising IMC/Creative Writing, Southern Illinois University Carbondale, Aug. 2010.
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Chi City Creatives
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